If as a marketer or sales person you use Google Analytics to track your website visitors in real-time and analyse the activity of the different campaigns you are running, these tricks will help you to improve the productivity and insights.

Google analytics is an amazing piece of software with so much detail but it is easy to get lost in amongst all of the metrics and settings. The best way is to identify your ideal information set and create segments or reports for this. But there will always b alternative information you want to scope out based on the situation which develops.

1. Properly Configure Google Analytics

In order to use Google Analytics like a pro, you should configure it properly. These analytics should be set up for multiple trends like campaigns, conversion, referral traffic, visitors, conversion time and other factors. All these essential details will help you make better use of Google Analytics.

2. Create Custom Dashboards

Why do you need custom dashboards? Google allows the users to create customized dashboards so that anyone can access the essential and the most important data immediately. Your dashboard will provide you only with the relevant details and records. All-important metrics should be included in your dashboard.

3. Integrate Google Webmaster Tools

Google webmaster is different than Google Analytics but both have the same purpose. The webmaster integration into Google Analytics is definitely worth trying. It lets you get some interesting and informative insights like links pointing to your site, index issues, impression data, organic search keyword impression and others. Another good integration can help you identify website visitors as businesses from the tool. There are alternatives to Lead Forensics which do this as a plug-in.

4. Check for Browser Differences

Google Analytics allows the users to check site difference for the different browsers. You will be able to find out the load time and bounce rate of different browsers for your website. This data can then be utilized to target the browsers affecting your website traffic and impeding fast performance. Site performance will definitely get better with this.

5. Analyze Site Searches

Site searches are crucial to identify which users will convert. But it needs validation of the search option on your website. A study found out that users who search on a site are more likely to become customers than those who don’t. You can find these details and insights in Google analytics.

6. Content with Popular Keywords

Content has always remained the most important thing for a business site. But in Google Analytics what you need to learn about content is to see which keywords are widely used and have better response and engagement. Google Analytics provides such details accurately in order to facilitate the users in targeting relevant keywords in their content.

7. Study Engaged Traffic

Another important trick to use in Google Analytics is to study the engaged traffic. Every website gets visitors from multiple sources so it becomes necessary to find which source traffic is showing better engagement. It then helps to channelize the sources and efforts to retarget that channel for better prospects.

8. Looking into Mobile Visitors

Mobile traffic accounts for more than 70% of the total website traffic. In the next few years, it will further increase. That is why it become inevitable for a business site to look into its mobile traffic. These visitors are more likely to become the customers.

9. Regular Versions of Top Reports

From Google Analytics, you can get regular reports and that with top and interesting findings. You need to study and compare the reports with findings from other sources so that you could find where you are doing better. These reports provide substantial data which improves conversions as well as sales.